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Head to head · Hospitality✓ VERIFIED · 2026-07-12

Hilton vs The UPS Store: units, growth & AI adoption

Hilton leads on AI adoption (79/100 vs 55/100), while Hilton is the larger system by unit count (7,600+ vs 5,500+). Hilton is growing faster year-over-year (+4.5%). Data verified Q3 2026.

MetricHiltonThe UPS Store
SectorHospitality Business Services
HeadquartersUSA USA
Units (approx.)7,600+ 5,500+
Unit growth YoY+4.5% +1.8%
AI Adoption Score79/100 55/100
Operations AI76 54
Marketing AI82 52
Training AI72 50
Data infrastructure84 60
RegionNorth America North America
Index rank#6 #36

Hilton

Connected Room, AI revenue management, and a mature data stack across a mostly franchised system.

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The UPS Store

The largest US business-services franchise; benefits from UPS logistics AI, with store-level AI limited to workflow tools.

FULL THE UPS STORE PROFILE →

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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK