Head to head · QSR / Fast Food✓ VERIFIED · 2026-07-12
Jollibee vs Wingstop: units, growth & AI adoption
Wingstop leads on AI adoption (72/100 vs 55/100), while Wingstop is the larger system by unit count (2,400+ vs 1,500+). Wingstop is growing faster year-over-year (+12.8%). Data verified Q3 2026.
| Metric | Jollibee | Wingstop |
|---|---|---|
| Sector | QSR / Fast Food | QSR / Fast Food |
| Headquarters | Philippines | USA |
| Units (approx.) | 1,500+ | 2,400+ ◂ |
| Unit growth YoY | +8.9% | +12.8% ◂ |
| AI Adoption Score | 55/100 | 72/100 ◂ |
| Operations AI | 52 | 68 ◂ |
| Marketing AI | 62 | 76 ◂ |
| Training AI | 48 | 62 ◂ |
| Data infrastructure | 56 | 80 ◂ |
| Region | APAC | North America |
| Index rank | #35 | #11 ◂ |
Jollibee
Southeast Asia's most successful homegrown QSR is scaling globally at nearly 9% unit growth; AI investments are early but accelerating in ordering and supply chain.
FULL JOLLIBEE PROFILE →Wingstop
One of the fastest-growing US franchises; digital mix above 65% and an in-house AI ordering platform position it near the top of mid-size QSRs.
FULL WINGSTOP PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK