Head to head · Real Estate✓ VERIFIED · 2026-07-12
Keller Williams vs Century 21: units, growth & AI adoption
Keller Williams leads on AI adoption (66/100 vs 60/100), while Century 21 is the larger system by unit count (14,000 offices vs 1,100 offices). Keller Williams is growing faster year-over-year (+1.6%). Data verified Q3 2026.
| Metric | Keller Williams | Century 21 |
|---|---|---|
| Sector | Real Estate | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 1,100 offices | 14,000 offices ◂ |
| Unit growth YoY | +1.6% ◂ | +1.4% |
| AI Adoption Score | 66/100 ◂ | 60/100 |
| Operations AI | 58 ◂ | 52 |
| Marketing AI | 72 ◂ | 70 |
| Training AI | 68 ◂ | 58 |
| Data infrastructure | 66 ◂ | 58 |
| Region | North America | North America |
| Index rank | #21 ◂ | #29 |
Keller Williams
Command platform and KW's long-running tech-company ambition give agents AI CRM, smart plans, and market insights.
FULL KELLER WILLIAMS PROFILE →Century 21
Anywhere-owned brokerage franchise; AI listing tools and lead routing provided at platform level.
FULL CENTURY 21 PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK