Head to head · Real Estate✓ VERIFIED · 2026-07-12
Keller Williams vs Krispy Kreme: units, growth & AI adoption
Keller Williams leads on AI adoption (66/100 vs 52/100), while Krispy Kreme is the larger system by unit count (14,000 points vs 1,100 offices). Krispy Kreme is growing faster year-over-year (+2.5%). Data verified Q3 2026.
| Metric | Keller Williams | Krispy Kreme |
|---|---|---|
| Sector | Real Estate | QSR / Coffee & Bakery |
| Headquarters | USA | USA |
| Units (approx.) | 1,100 offices | 14,000 points ◂ |
| Unit growth YoY | +1.6% | +2.5% ◂ |
| AI Adoption Score | 66/100 ◂ | 52/100 |
| Operations AI | 58 ◂ | 54 |
| Marketing AI | 72 ◂ | 56 |
| Training AI | 68 ◂ | 42 |
| Data infrastructure | 66 ◂ | 54 |
| Region | North America | North America |
| Index rank | #21 ◂ | #41 |
Keller Williams
Command platform and KW's long-running tech-company ambition give agents AI CRM, smart plans, and market insights.
FULL KELLER WILLIAMS PROFILE →Krispy Kreme
Hub-and-spoke fresh-delivery model; AI used in production planning and delivery routing for its points-of-access network.
FULL KRISPY KREME PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK