Head to head · Real Estate✓ VERIFIED · 2026-07-12
Keller Williams vs Subway: units, growth & AI adoption
Keller Williams leads on AI adoption (66/100 vs 58/100), while Subway is the larger system by unit count (36,000+ vs 1,100 offices). Keller Williams is growing faster year-over-year (+1.6%). Data verified Q3 2026.
| Metric | Keller Williams | Subway |
|---|---|---|
| Sector | Real Estate | QSR / Fast Food |
| Headquarters | USA | USA |
| Units (approx.) | 1,100 offices | 36,000+ ◂ |
| Unit growth YoY | +1.6% ◂ | +1.1% |
| AI Adoption Score | 66/100 ◂ | 58/100 |
| Operations AI | 58 ◂ | 55 |
| Marketing AI | 72 ◂ | 66 |
| Training AI | 68 ◂ | 52 |
| Data infrastructure | 66 ◂ | 59 |
| Region | North America | North America |
| Index rank | #21 ◂ | #31 |
Keller Williams
Command platform and KW's long-running tech-company ambition give agents AI CRM, smart plans, and market insights.
FULL KELLER WILLIAMS PROFILE →Subway
One of the most-franchised brands globally, mid-pack on AI adoption: digital ordering and loyalty personalization are live, unit-level AI operations tooling is still limited.
FULL SUBWAY PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK