Head to head · Real Estate✓ VERIFIED · 2026-07-12
Keller Williams vs Wingstop: units, growth & AI adoption
Wingstop leads on AI adoption (72/100 vs 66/100), while Wingstop is the larger system by unit count (2,400+ vs 1,100 offices). Wingstop is growing faster year-over-year (+12.8%). Data verified Q3 2026.
| Metric | Keller Williams | Wingstop |
|---|---|---|
| Sector | Real Estate | QSR / Fast Food |
| Headquarters | USA | USA |
| Units (approx.) | 1,100 offices | 2,400+ ◂ |
| Unit growth YoY | +1.6% | +12.8% ◂ |
| AI Adoption Score | 66/100 | 72/100 ◂ |
| Operations AI | 58 | 68 ◂ |
| Marketing AI | 72 | 76 ◂ |
| Training AI | 68 ◂ | 62 |
| Data infrastructure | 66 | 80 ◂ |
| Region | North America | North America |
| Index rank | #21 | #11 ◂ |
Keller Williams
Command platform and KW's long-running tech-company ambition give agents AI CRM, smart plans, and market insights.
FULL KELLER WILLIAMS PROFILE →Wingstop
One of the fastest-growing US franchises; digital mix above 65% and an in-house AI ordering platform position it near the top of mid-size QSRs.
FULL WINGSTOP PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK