Head to head · QSR / Coffee & Bakery✓ VERIFIED · 2026-07-12
Krispy Kreme vs RE/MAX: units, growth & AI adoption
RE/MAX leads on AI adoption (68/100 vs 52/100), while RE/MAX is the larger system by unit count (145,000 agents vs 14,000 points). Krispy Kreme is growing faster year-over-year (+2.5%). Data verified Q3 2026.
| Metric | Krispy Kreme | RE/MAX |
|---|---|---|
| Sector | QSR / Coffee & Bakery | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 14,000 points | 145,000 agents ◂ |
| Unit growth YoY | +2.5% ◂ | +1.7% |
| AI Adoption Score | 52/100 | 68/100 ◂ |
| Operations AI | 54 | 60 ◂ |
| Marketing AI | 56 | 76 ◂ |
| Training AI | 42 | 66 ◂ |
| Data infrastructure | 54 | 68 ◂ |
| Region | North America | North America |
| Index rank | #41 | #17 ◂ |
Krispy Kreme
Hub-and-spoke fresh-delivery model; AI used in production planning and delivery routing for its points-of-access network.
FULL KRISPY KREME PROFILE →RE/MAX
Global real-estate franchisor equipping agents with AI listing copy, lead scoring, and market-analytics tools across 110+ countries.
FULL RE/MAX PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK