McDonald's vs RE/MAX: units, growth & AI adoption
McDonald's leads on AI adoption (87/100 vs 68/100), while RE/MAX is the larger system by unit count (145,000 agents vs 40,275+). McDonald's is growing faster year-over-year (+3.2%). Data verified Q3 2026.
| Metric | McDonald's | RE/MAX |
|---|---|---|
| Sector | QSR / Fast Food | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 40,275+ | 145,000 agents ◂ |
| Unit growth YoY | +3.2% ◂ | +1.7% |
| AI Adoption Score | 87/100 ◂ | 68/100 |
| Operations AI | 92 ◂ | 60 |
| Marketing AI | 85 ◂ | 76 |
| Training AI | 82 ◂ | 66 |
| Data infrastructure | 89 ◂ | 68 |
| Region | North America | North America |
| Index rank | #1 ◂ | #17 |
McDonald's
The largest restaurant franchise by revenue runs one of the most instrumented AI stacks in franchising: dynamic drive-thru ordering, predictive kitchen systems, and the Founder's platform for unit-level analytics.
FULL MCDONALD'S PROFILE →RE/MAX
Global real-estate franchisor equipping agents with AI listing copy, lead scoring, and market-analytics tools across 110+ countries.
FULL RE/MAX PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK