Head to head · Real Estate✓ VERIFIED · 2026-07-12
RE/MAX vs Taco Bell: units, growth & AI adoption
Taco Bell leads on AI adoption (78/100 vs 68/100), while RE/MAX is the larger system by unit count (145,000 agents vs 8,500+). Taco Bell is growing faster year-over-year (+3.4%). Data verified Q3 2026.
| Metric | RE/MAX | Taco Bell |
|---|---|---|
| Sector | Real Estate | QSR / Fast Food |
| Headquarters | USA | USA |
| Units (approx.) | 145,000 agents ◂ | 8,500+ |
| Unit growth YoY | +1.7% | +3.4% ◂ |
| AI Adoption Score | 68/100 | 78/100 ◂ |
| Operations AI | 60 | 80 ◂ |
| Marketing AI | 76 | 78 ◂ |
| Training AI | 66 | 68 ◂ |
| Data infrastructure | 68 | 80 ◂ |
| Region | North America | North America |
| Index rank | #17 | #7 ◂ |
RE/MAX
Global real-estate franchisor equipping agents with AI listing copy, lead scoring, and market-analytics tools across 110+ countries.
FULL RE/MAX PROFILE →Taco Bell
Yum!'s innovation lab brand: voice-AI drive-thru rolled out to hundreds of locations, heavy digital-kitchen investment.
FULL TACO BELL PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK