Head to head · QSR / Fast Food✓ VERIFIED · 2026-07-12
Subway vs Jollibee: units, growth & AI adoption
Subway leads on AI adoption (58/100 vs 55/100), while Subway is the larger system by unit count (36,000+ vs 1,500+). Jollibee is growing faster year-over-year (+8.9%). Data verified Q3 2026.
| Metric | Subway | Jollibee |
|---|---|---|
| Sector | QSR / Fast Food | QSR / Fast Food |
| Headquarters | USA | Philippines |
| Units (approx.) | 36,000+ ◂ | 1,500+ |
| Unit growth YoY | +1.1% | +8.9% ◂ |
| AI Adoption Score | 58/100 ◂ | 55/100 |
| Operations AI | 55 ◂ | 52 |
| Marketing AI | 66 ◂ | 62 |
| Training AI | 52 ◂ | 48 |
| Data infrastructure | 59 ◂ | 56 |
| APAC presence | Yes | Yes |
| Index rank | #31 ◂ | #35 |
Subway
One of the most-franchised brands globally, mid-pack on AI adoption: digital ordering and loyalty personalization are live, unit-level AI operations tooling is still limited.
FULL SUBWAY PROFILE →Jollibee
Southeast Asia's most successful homegrown QSR is scaling globally at nearly 9% unit growth; AI investments are early but accelerating in ordering and supply chain.
FULL JOLLIBEE PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK