Head to head · QSR / Coffee & Bakery✓ VERIFIED · 2026-07-12
Tim Hortons vs Dunkin': units, growth & AI adoption
Tim Hortons leads on AI adoption (63/100 vs 61/100), while Dunkin' is the larger system by unit count (13,200+ vs 5,800+). Tim Hortons is growing faster year-over-year (+3.1%). Data verified Q3 2026.
| Metric | Tim Hortons | Dunkin' |
|---|---|---|
| Sector | QSR / Coffee & Bakery | QSR / Coffee & Bakery |
| Headquarters | Canada | USA |
| Units (approx.) | 5,800+ | 13,200+ ◂ |
| Unit growth YoY | +3.1% ◂ | +2.7% |
| AI Adoption Score | 63/100 ◂ | 61/100 |
| Operations AI | 60 ◂ | 58 |
| Marketing AI | 70 ◂ | 70 |
| Training AI | 55 ◂ | 54 |
| Data infrastructure | 66 ◂ | 62 |
| Region | North America | North America |
| Index rank | #25 ◂ | #27 |
Tim Hortons
RBI coffee brand with a large China expansion program; loyalty-data AI is the strongest capability.
FULL TIM HORTONS PROFILE →Dunkin'
Loyalty-led AI adoption: strong personalization on the app and media buying, lighter on kitchen and field-ops automation.
FULL DUNKIN' PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK