Head to head · Hospitality✓ VERIFIED · 2026-07-12
Wyndham vs Best Western: units, growth & AI adoption
Wyndham leads on AI adoption (68/100 vs 58/100), while Wyndham is the larger system by unit count (9,200+ vs 4,300+). Wyndham is growing faster year-over-year (+3.2%). Data verified Q3 2026.
| Metric | Wyndham | Best Western |
|---|---|---|
| Sector | Hospitality | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 9,200+ ◂ | 4,300+ |
| Unit growth YoY | +3.2% ◂ | +1.9% |
| AI Adoption Score | 68/100 ◂ | 58/100 |
| Operations AI | 64 ◂ | 54 |
| Marketing AI | 70 ◂ | 62 |
| Training AI | 64 ◂ | 52 |
| Data infrastructure | 72 ◂ | 62 |
| APAC presence | Yes | Yes |
| Index rank | #18 ◂ | #32 |
Wyndham
The world's largest hotel franchisor by property count; AI investments target franchisee revenue tools and owner-facing analytics.
FULL WYNDHAM PROFILE →Best Western
Membership-model hotel brand; AI adoption moderate — revenue tools and chatbot booking, thinner data infrastructure than the majors.
FULL BEST WESTERN PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK