Head to head · Fitness / Wellness✓ VERIFIED · 2026-07-12
Anytime Fitness vs Baskin-Robbins: units, growth & AI adoption
Anytime Fitness leads on AI adoption (71/100 vs 47/100), while Baskin-Robbins is the larger system by unit count (7,700+ vs 5,300+). Anytime Fitness is growing faster year-over-year (+6.2%). Data verified Q3 2026.
| Metric | Anytime Fitness | Baskin-Robbins |
|---|---|---|
| Sector | Fitness / Wellness | F&B / Ice Cream |
| Headquarters | USA | USA |
| Units (approx.) | 5,300+ | 7,700+ ◂ |
| Unit growth YoY | +6.2% ◂ | +1.9% |
| AI Adoption Score | 71/100 ◂ | 47/100 |
| Operations AI | 74 ◂ | 42 |
| Marketing AI | 66 ◂ | 58 |
| Training AI | 68 ◂ | 40 |
| Data infrastructure | 74 ◂ | 48 |
| Region | North America | North America |
| Index rank | #12 ◂ | #47 |
Anytime Fitness
24/7 access model is inherently data-rich; the brand uses AI for member-churn prediction, access analytics, and franchisee performance benchmarking.
FULL ANYTIME FITNESS PROFILE →Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK