Head to head · Fitness / Wellness✓ VERIFIED · 2026-07-12
Anytime Fitness vs Dunkin': units, growth & AI adoption
Anytime Fitness leads on AI adoption (71/100 vs 61/100), while Dunkin' is the larger system by unit count (13,200+ vs 5,300+). Anytime Fitness is growing faster year-over-year (+6.2%). Data verified Q3 2026.
| Metric | Anytime Fitness | Dunkin' |
|---|---|---|
| Sector | Fitness / Wellness | QSR / Coffee & Bakery |
| Headquarters | USA | USA |
| Units (approx.) | 5,300+ | 13,200+ ◂ |
| Unit growth YoY | +6.2% ◂ | +2.7% |
| AI Adoption Score | 71/100 ◂ | 61/100 |
| Operations AI | 74 ◂ | 58 |
| Marketing AI | 66 | 70 ◂ |
| Training AI | 68 ◂ | 54 |
| Data infrastructure | 74 ◂ | 62 |
| Region | North America | North America |
| Index rank | #12 ◂ | #27 |
Anytime Fitness
24/7 access model is inherently data-rich; the brand uses AI for member-churn prediction, access analytics, and franchisee performance benchmarking.
FULL ANYTIME FITNESS PROFILE →Dunkin'
Loyalty-led AI adoption: strong personalization on the app and media buying, lighter on kitchen and field-ops automation.
FULL DUNKIN' PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK