Head to head · Fitness / Wellness✓ VERIFIED · 2026-07-12
Anytime Fitness vs Keller Williams: units, growth & AI adoption
Anytime Fitness leads on AI adoption (71/100 vs 66/100), while Anytime Fitness is the larger system by unit count (5,300+ vs 1,100 offices). Anytime Fitness is growing faster year-over-year (+6.2%). Data verified Q3 2026.
| Metric | Anytime Fitness | Keller Williams |
|---|---|---|
| Sector | Fitness / Wellness | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 5,300+ ◂ | 1,100 offices |
| Unit growth YoY | +6.2% ◂ | +1.6% |
| AI Adoption Score | 71/100 ◂ | 66/100 |
| Operations AI | 74 ◂ | 58 |
| Marketing AI | 66 | 72 ◂ |
| Training AI | 68 ◂ | 68 |
| Data infrastructure | 74 ◂ | 66 |
| Region | North America | North America |
| Index rank | #12 ◂ | #21 |
Anytime Fitness
24/7 access model is inherently data-rich; the brand uses AI for member-churn prediction, access analytics, and franchisee performance benchmarking.
FULL ANYTIME FITNESS PROFILE →Keller Williams
Command platform and KW's long-running tech-company ambition give agents AI CRM, smart plans, and market insights.
FULL KELLER WILLIAMS PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK