Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs Gong cha: units, growth & AI adoption
Gong cha leads on AI adoption (53/100 vs 47/100), while Baskin-Robbins is the larger system by unit count (7,700+ vs 2,000+). Gong cha is growing faster year-over-year (+8.4%). Data verified Q3 2026.
| Metric | Baskin-Robbins | Gong cha |
|---|---|---|
| Sector | F&B / Ice Cream | F&B / Bubble Tea |
| Headquarters | USA | Taiwan |
| Units (approx.) | 7,700+ ◂ | 2,000+ |
| Unit growth YoY | +1.9% | +8.4% ◂ |
| AI Adoption Score | 47/100 | 53/100 ◂ |
| Operations AI | 42 | 50 ◂ |
| Marketing AI | 58 | 62 ◂ |
| Training AI | 40 | 44 ◂ |
| Data infrastructure | 48 | 56 ◂ |
| Region | North America | APAC |
| Index rank | #47 | #39 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Gong cha
Global bubble-tea leader with US/UK private-equity backing; investing in digital ordering and franchise-analytics platforms.
FULL GONG CHA PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK