F&B / Bubble Tea✓ VERIFIED · 2026-07-12
Gong cha franchise: AI Adoption Score 53/100
Gong cha (F&B / Bubble Tea, headquartered in Taiwan) operates 2,000+ units with +8.4% year-over-year unit growth, and scores 53/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #39 of 50 tracked franchise systems. The brand has an active Asia-Pacific presence.
Global bubble-tea leader with US/UK private-equity backing; investing in digital ordering and franchise-analytics platforms.
| Sector | F&B / Bubble Tea |
| Headquarters | Taiwan |
| Units (approx.) | 2,000+ |
| Unit growth YoY | +8.4% |
| APAC presence | Yes |
| Founded | 2006 |
| AI Adoption Score | 53/100 · rank #39/50 |
| Last verified | 2026-07-12 |
AI Adoption Score breakdown
Operations AI50/100
Marketing AI62/100
Training & Support AI44/100
Data Infrastructure56/100
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
Where Gong cha uses AI today
- — Global app rollout
- — Franchise performance dashboards
- — Menu-mix analytics