Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs RE/MAX: units, growth & AI adoption
RE/MAX leads on AI adoption (68/100 vs 47/100), while RE/MAX is the larger system by unit count (145,000 agents vs 7,700+). Baskin-Robbins is growing faster year-over-year (+1.9%). Data verified Q3 2026.
| Metric | Baskin-Robbins | RE/MAX |
|---|---|---|
| Sector | F&B / Ice Cream | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 7,700+ | 145,000 agents ◂ |
| Unit growth YoY | +1.9% ◂ | +1.7% |
| AI Adoption Score | 47/100 | 68/100 ◂ |
| Operations AI | 42 | 60 ◂ |
| Marketing AI | 58 | 76 ◂ |
| Training AI | 40 | 66 ◂ |
| Data infrastructure | 48 | 68 ◂ |
| Region | North America | North America |
| Index rank | #47 | #17 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →RE/MAX
Global real-estate franchisor equipping agents with AI listing copy, lead scoring, and market-analytics tools across 110+ countries.
FULL RE/MAX PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK