Head to head · Hospitality✓ VERIFIED · 2026-07-12
Best Western vs RE/MAX: units, growth & AI adoption
RE/MAX leads on AI adoption (68/100 vs 58/100), while RE/MAX is the larger system by unit count (145,000 agents vs 4,300+). Best Western is growing faster year-over-year (+1.9%). Data verified Q3 2026.
| Metric | Best Western | RE/MAX |
|---|---|---|
| Sector | Hospitality | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 4,300+ | 145,000 agents ◂ |
| Unit growth YoY | +1.9% ◂ | +1.7% |
| AI Adoption Score | 58/100 | 68/100 ◂ |
| Operations AI | 54 | 60 ◂ |
| Marketing AI | 62 | 76 ◂ |
| Training AI | 52 | 66 ◂ |
| Data infrastructure | 62 | 68 ◂ |
| Region | North America | North America |
| Index rank | #32 | #17 ◂ |
Best Western
Membership-model hotel brand; AI adoption moderate — revenue tools and chatbot booking, thinner data infrastructure than the majors.
FULL BEST WESTERN PROFILE →RE/MAX
Global real-estate franchisor equipping agents with AI listing copy, lead scoring, and market-analytics tools across 110+ countries.
FULL RE/MAX PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK