Head to head · QSR / Coffee & Bakery✓ VERIFIED · 2026-07-12
Dunkin' vs RE/MAX: units, growth & AI adoption
RE/MAX leads on AI adoption (68/100 vs 61/100), while RE/MAX is the larger system by unit count (145,000 agents vs 13,200+). Dunkin' is growing faster year-over-year (+2.7%). Data verified Q3 2026.
| Metric | Dunkin' | RE/MAX |
|---|---|---|
| Sector | QSR / Coffee & Bakery | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 13,200+ | 145,000 agents ◂ |
| Unit growth YoY | +2.7% ◂ | +1.7% |
| AI Adoption Score | 61/100 | 68/100 ◂ |
| Operations AI | 58 | 60 ◂ |
| Marketing AI | 70 | 76 ◂ |
| Training AI | 54 | 66 ◂ |
| Data infrastructure | 62 | 68 ◂ |
| Region | North America | North America |
| Index rank | #27 | #17 ◂ |
Dunkin'
Loyalty-led AI adoption: strong personalization on the app and media buying, lighter on kitchen and field-ops automation.
FULL DUNKIN' PROFILE →RE/MAX
Global real-estate franchisor equipping agents with AI listing copy, lead scoring, and market-analytics tools across 110+ countries.
FULL RE/MAX PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK