Head to head · F&B / Bubble Tea✓ VERIFIED · 2026-07-12
Gong cha vs Baskin-Robbins: units, growth & AI adoption
Gong cha leads on AI adoption (53/100 vs 47/100), while Baskin-Robbins is the larger system by unit count (7,700+ vs 2,000+). Gong cha is growing faster year-over-year (+8.4%). Data verified Q3 2026.
| Metric | Gong cha | Baskin-Robbins |
|---|---|---|
| Sector | F&B / Bubble Tea | F&B / Ice Cream |
| Headquarters | Taiwan | USA |
| Units (approx.) | 2,000+ | 7,700+ ◂ |
| Unit growth YoY | +8.4% ◂ | +1.9% |
| AI Adoption Score | 53/100 ◂ | 47/100 |
| Operations AI | 50 ◂ | 42 |
| Marketing AI | 62 ◂ | 58 |
| Training AI | 44 ◂ | 40 |
| Data infrastructure | 56 ◂ | 48 |
| Region | APAC | North America |
| Index rank | #39 ◂ | #47 |
Gong cha
Global bubble-tea leader with US/UK private-equity backing; investing in digital ordering and franchise-analytics platforms.
FULL GONG CHA PROFILE →Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK