Fitness / Wellness✓ VERIFIED · 2026-07-12
Planet Fitness franchise: AI Adoption Score 49/100
Planet Fitness (Fitness / Wellness, headquartered in USA) operates 2,896 units with +6.4% year-over-year unit growth, and scores 49/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #48 of 53 tracked franchise systems.
The largest gym franchise by membership (20.8 million members at end-2025) is early in its AI build: the predictive churn model was still in alpha through 2026, and club-floor AI is limited. Scored low deliberately — the announced work is real but mostly pre-production.
| Sector | Fitness / Wellness |
| Headquarters | USA |
| Units (approx.) | 2,896 |
| Unit growth YoY | +6.4% |
| Region | North America |
| Founded | 1992 |
| AI Adoption Score | 49/100 · rank #48/53 |
| Last verified | 2026-07-12 |
AI Adoption Score breakdown
Operations AI42/100
Marketing AI58/100
Training & Support AI40/100
Data Infrastructure55/100
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
Where Planet Fitness uses AI today
- — Predictive churn model in alpha inside the CRM, flagging early attrition signals
- — Next-best-action retention engine piloting alongside the rebuilt member app
- — AI personalized coaching piloted in the mobile app
- — 'Digital plumbing' investment to pull data off connected club equipment
- — Sprinklr AI+ handling member inquiries and review responses