Planet Fitness franchise: AI Adoption Score 49/100
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Planet Fitness (Fitness / Wellness, headquartered in USA) operates 2,896 units with +6.4% year-over-year unit growth, and scores 49/100 on the FranchisePulse AI Adoption Score for Q3 2026 — ranking #53 of 58 tracked franchise systems.
Describes itself as one of the largest gym franchises by membership and locations (20.8 million members, 2,896 clubs system-wide at year-end 2025). Documented AI use is narrow: since 2023 it has used generative AI (Sprinklr AI+) to draft and tailor social-media and review responses, and a November 2025 investor day showed an internal AI pilot for marketing research. No churn-prediction, member-coaching, or connected-equipment AI is publicly documented, so this is scored as early-stage.
The company's own self-description is "one of the largest" by members/locations, not "the largest" outright.
Planet Fitness, Inc. — Form 10-K FY2025 (filed 2026), "Our Company" ↗Officialreviewed 2026-09-16| Sector | Fitness / Wellness |
| Headquarters | USA |
| Units (approx.) | 2,896 |
| Unit growth YoY | +6.4% |
| Region | North America |
| Founded | 1992 |
| AI Adoption Score | 49/100 · rank #53/58 |
| Figures last reviewed | 2026-09-16 |
AI Adoption Score breakdown
EDITORIAL METRIC · METHODOLOGY: franpulse.ai/data/franchise-ai-adoption-rate
How to read Planet Fitness’s score
At 49/100, Planet Fitness sits 10 points below the Fitness / Wellness average of 59 and 14 below the 58-system index average of 63. It ranks #4 of 4 in its sector on AI, and #2 by unit count, behind on AI for its size.
Marketing AI leads at 58 and training & support AI trails at 40, a 18-point spread. Data infrastructure is 13 ahead of operations AI. Unit growth of +6.4% is level with the sector median of 6.4%.
| Pillar | Planet Fitness | Fitness / Wellness avg | Gap |
|---|---|---|---|
| Operations AI | 42 | 59 | -17 |
| Marketing AI | 58 | 60 | -2 |
| Training & Support AI | 40 | 56 | -16 |
| Data infrastructure | 55 | 61 | -6 |
FITNESS / WELLNESS AVERAGES · 4 SYSTEMS · INDEX SUB-SCORES ONLY
Where Planet Fitness uses AI today
- —Since joining Sprinklr's AI+ beta in June 2023, Planet Fitness's social-media care team uses generative AI to tailor the tone, length and wording of responses to member questions and reviews across Facebook, X, TikTok, Google and Trustpilot, and to build social-listening queries.
- —At its November 2025 investor day, marketing leadership presented an internal generative-AI pilot covering on-demand consumer research and synthetic-persona 'AI agents' used in product-innovation workflows.