Head to head · Hospitality✓ VERIFIED · 2026-07-12
Best Western vs Wyndham: units, growth & AI adoption
Wyndham leads on AI adoption (68/100 vs 58/100), while Wyndham is the larger system by unit count (9,200+ vs 4,300+). Wyndham is growing faster year-over-year (+3.2%). Data verified Q3 2026.
| Metric | Best Western | Wyndham |
|---|---|---|
| Sector | Hospitality | Hospitality |
| Headquarters | USA | USA |
| Units (approx.) | 4,300+ | 9,200+ ◂ |
| Unit growth YoY | +1.9% | +3.2% ◂ |
| AI Adoption Score | 58/100 | 68/100 ◂ |
| Operations AI | 54 | 64 ◂ |
| Marketing AI | 62 | 70 ◂ |
| Training AI | 52 | 64 ◂ |
| Data infrastructure | 62 | 72 ◂ |
| Region | North America | North America |
| Index rank | #32 | #18 ◂ |
Best Western
Membership-model hotel brand; AI adoption moderate — revenue tools and chatbot booking, thinner data infrastructure than the majors.
FULL BEST WESTERN PROFILE →Wyndham
The world's largest hotel franchisor by property count; AI investments target franchisee revenue tools and owner-facing analytics.
FULL WYNDHAM PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK