Head to head · F&B / Ice Cream✓ VERIFIED · 2026-07-12
Baskin-Robbins vs Dairy Queen: units, growth & AI adoption
Dairy Queen leads on AI adoption (50/100 vs 47/100), while Baskin-Robbins is the larger system by unit count (7,700+ vs 7,700+). Baskin-Robbins is growing faster year-over-year (+1.9%). Data verified Q3 2026.
| Metric | Baskin-Robbins | Dairy Queen |
|---|---|---|
| Sector | F&B / Ice Cream | F&B / Ice Cream |
| Headquarters | USA | USA |
| Units (approx.) | 7,700+ ◂ | 7,700+ |
| Unit growth YoY | +1.9% ◂ | +1.5% |
| AI Adoption Score | 47/100 | 50/100 ◂ |
| Operations AI | 42 | 46 ◂ |
| Marketing AI | 58 | 60 ◂ |
| Training AI | 40 | 44 ◂ |
| Data infrastructure | 48 | 50 ◂ |
| APAC presence | Yes | Yes |
| Index rank | #47 | #44 ◂ |
Baskin-Robbins
Large APAC footprint (especially Korea and Japan) with AI use mostly inherited from parent-company marketing platforms; unit-level AI operations remain thin.
FULL BASKIN-ROBBINS PROFILE →Dairy Queen
Berkshire-owned treat franchise; AI use concentrated in app personalization and media, with traditional field operations.
FULL DAIRY QUEEN PROFILE →Franchise Intelligence Index
Compare every tracked system — full benchmarks, updated quarterly.
SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK