Head to head · Real Estate✓ VERIFIED · 2026-07-12
Keller Williams vs RE/MAX: units, growth & AI adoption
RE/MAX leads on AI adoption (68/100 vs 66/100), while RE/MAX is the larger system by unit count (145,000 agents vs 1,100 offices). RE/MAX is growing faster year-over-year (+1.7%). Data verified Q3 2026.
| Metric | Keller Williams | RE/MAX |
|---|---|---|
| Sector | Real Estate | Real Estate |
| Headquarters | USA | USA |
| Units (approx.) | 1,100 offices | 145,000 agents ◂ |
| Unit growth YoY | +1.6% | +1.7% ◂ |
| AI Adoption Score | 66/100 | 68/100 ◂ |
| Operations AI | 58 | 60 ◂ |
| Marketing AI | 72 | 76 ◂ |
| Training AI | 68 ◂ | 66 |
| Data infrastructure | 66 | 68 ◂ |
| Region | North America | North America |
| Index rank | #21 | #17 ◂ |
Keller Williams
Command platform and KW's long-running tech-company ambition give agents AI CRM, smart plans, and market insights.
FULL KELLER WILLIAMS PROFILE →RE/MAX
Global real-estate franchisor equipping agents with AI listing copy, lead scoring, and market-analytics tools across 110+ countries.
FULL RE/MAX PROFILE →Franchise Intelligence Index
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SOURCE: FRANCHISEPULSE FRANCHISE INTELLIGENCE INDEX, Q3 2026 · FREE TO CITE WITH ATTRIBUTION + LINK