Sector benchmark · Q3 2026
AI in Fitness & Wellness franchising
Fitness franchises apply AI to member retention, class optimization, and franchisee-facing analytics.
Figures are published by third parties, compiled as-is, and may change. We do not independently verify the underlying data — check the source before acting on it. For reference only; not legal, tax, or investment advice.
Sources for units and growth sit on each brand’s profile. AI Adoption Score: FranchisePulse’s own editorial metric (methodology). Entries dated up to 2026-09-16.
59/100
Sector AI average
-4
vs all-sector avg
4
Tracked systems
71
Leader: Anytime Fitness
Anytime Fitness (71) and Planet Fitness (49) are 22 points apart. The largest system by units, Anytime Fitness, ranks #1 on AI; the fastest-growing, F45 Training, ranks #2. Against the Index, Fitness & Wellness is strongest on training & support AI (0) and weakest on data infrastructure (-5).
Fitness & Wellness systems, ranked by AI adoption
| Brand | HQ Region | Units | AI Score | Strongest pillar | Growth | Sources |
|---|---|---|---|---|---|---|
| Anytime Fitness | North America | 5,800+ | 71/100 | Operations AI 74 | +6.2% | Partly sourced |
| F45 Training | APAC | 1,357 | 63/100 | Operations AI 66 | +20.1% (2021→22) | Sourced |
| Snap Fitness | North America | 1,000+ | 54/100 | Data infrastructure 57 | +4.8% | Partly sourced |
| Planet Fitness | North America | 2,896 | 49/100 | Marketing AI 58 | +6.4% | Sourced |
Where Fitness & Wellness leads and lags
| Pillar | Sector avg | Index avg | Gap | Highest here |
|---|---|---|---|---|
| Operations AI | 59 | 62 | -3 | Anytime Fitness 74 |
| Data infrastructure | 61 | 66 | -5 | Anytime Fitness 74 |
| Marketing AI | 60 | 65 | -5 | Anytime Fitness 66 |
| Training & Support AI | 56 | 56 | 0 | Anytime Fitness 68 |
Other sectors