Sector benchmark · Q3 2026
AI in Real Estate franchising
Real-estate franchises deploy AI for lead scoring, valuation, and agent productivity across large brokerage networks.
Figures are published by third parties, compiled as-is, and may change. We do not independently verify the underlying data — check the source before acting on it. For reference only; not legal, tax, or investment advice.
Sources for units and growth sit on each brand’s profile. AI Adoption Score: FranchisePulse’s own editorial metric (methodology). Entries dated up to 2026-09-16.
65/100
Sector AI average
+2
vs all-sector avg
3
Tracked systems
68
Leader: RE/MAX
RE/MAX (68) and Century 21 (60) are 8 points apart. The largest system by units, RE/MAX, ranks #1 on AI; the fastest-growing, Keller Williams, ranks #2. Against the Index, Real Estate is strongest on marketing AI (+8) and weakest on operations AI (-5).
Real Estate systems, ranked by AI adoption
| Brand | HQ Region | Units | AI Score | Strongest pillar | Growth | Sources |
|---|---|---|---|---|---|---|
| RE/MAX | North America | 148,660 agents | 68/100 | Marketing AI 76 | +1.4% | Sourced |
| Keller Williams | North America | 1,000+ offices | 66/100 | Marketing AI 72 | +1.6% | Partly sourced |
| Century 21 | North America | 10,986 offices | 60/100 | Marketing AI 70 | -8.2% (2024) | Sourced |
Where Real Estate leads and lags
| Pillar | Sector avg | Index avg | Gap | Highest here |
|---|---|---|---|---|
| Operations AI | 57 | 62 | -5 | RE/MAX 60 |
| Data infrastructure | 64 | 66 | -2 | RE/MAX 68 |
| Marketing AI | 73 | 65 | +8 | RE/MAX 76 |
| Training & Support AI | 64 | 56 | +8 | Keller Williams 68 |
Other sectors